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2025 NFL Draft Information for Ashwaubenon Businesses
2025 NFL Draft
The 2025 NFL Draft is comprised of the NFL Draft Experience which is FREE for the public to enjoy and the Draft Theater which will serve as the Draft’s central hub where all 32 teams will announce their picks live and in-person.
To register and participate, visit NFL.com/DraftAccess or download the NFL OnePass app today to register for FREE entry.
Visitors and area businesses can learn more at https://www.greenbay.com/draft25/
Business Resource Guide
Ready to make the most of the biggest weekend of 2025 for your business or enterprise? The Business Resource Guide provides information on what you can do to promote your business and welcome sports fans from all over the country. While the information here is specific to the Draft, we encourage you to keep this resource kit handy and apply it to all major events coming to the region — from concerts and holiday celebrations to annual events and gamedays. In 2023, the Green Bay Area welcomed over 6 million visitors. Don’t miss out on reaching similar visitor volumes in 2025 and beyond!
As the Green Bay Area prepares to welcome fans for the 2025 NFL Draft, businesses, organizations, and event planners also are exploring opportunities to engage visitors. If you’re considering an activation, pop-up event, or special promotion, securing the proper permits is essential.
Additionally, a Clean Zone will be in effect around key venues and hotels during Draft week. The Clean Zone helps manage temporary commercial activity—such as advertising, vending, and product sampling —to maintain a seamless event experience and protect official NFL and Local Organizing Committee (LOC) partners from unauthorized marketing. This will be enforced under existing Municipal Codes, and no new regulations will be enacted specifically for the Draft.
You can download the Business Resource Guide here: Business Guide
Public Informational Meetings
The Village of Ashwaubenon held several public engagement meetings for area businesses. Information from the dates, times, and locations of previous events is posted here.
- A public informational meeting was held on March 6, 2025. The presentation can be downloaded here: NFL Draft Ashwaubenon Update
- A presentation regarding the Draft experience was provided to the Village on November 4 and November 11 and can be downloaded here: NFL Draft Presentation
Road Closures
The 2025 NFL Draft will require a number of road closures and other travel impacts before, during and after the event. These closures may last for hours, days or weeks depending on the location of activities associated with the event. All road closures connected to the NFL Draft (including a map and timeline) will be listed here, as well as the dates the roads will reopen.
For planning purposes, the following street segments will have travel impacts and/or closures (subject to change):
Phase 1 (Starting at 7:00 a.m. on March 29 to May 10, 2025)
- Oneida Street (Lombardi Avenue to Stadium Drive)
- Armed Forces Drive (S. Oneida Street to Blue Lot Entrance)
Phase 2 (April 13 to May 2, 2025)
- Eastbound Lombardi Avenue (S. Military Avenue to Holmgren Way)
- Ridge Road (Lombardi Avenue to Valley View Road)
Phase 3 (April 19 to April 30, 2025)
- Westbound Lombardi Avenue (S. Military Avenue to Holmgren Way)
Phase 4 (April 23 to April 27, 2025)
- Holmgren Way (Lombardi Avenue to Mike McCarthy Way)
- Mike McCarthy Way (S. Oneida Street to Holmgren Way)
- Brett Farve Pass/Tony Canadeo Run (Holmgren Way to Badger State Brewing)
- Armed Forces Drive (Blue Lot Entrance to Holmgren Way)
Getting To and Around the 2025 NFL Draft
Partners across northeast Wisconsin are working to ensure visitors have appropriate parking and transit options to efficiently and safely get to the NFL Draft.
- Fan Parking
Fan parking will resemble game day at Lambeau Field, with local homeowners and businesses offering parking spaces near the event. Just like during Packers games, residents and establishments will provide convenient parking for a fee, giving fans a variety of options close to the Draft campus. Many locations will be within walking distance, creating a familiar, bustling atmosphere. Fans should plan ahead and follow posted signage. Please note that some may require pre-registration. Click each star on the map for details on the parking location.
Visit the link for more information, including maps: Fan Parking
- Green Bay Metro Transit
Green Bay Metro will be modifying Route 8 and Route 9 due to street closures. There may be last minute changes so please use the Bus Tracker for real-time information. Any changes will be posted on Green Bay Metro’s website.
Visit the link for more information on transit options, including maps: Route & Detour Information
Short-Term Rentals (Airbnb, VRBO, etc.)
Ashwaubenon residents and/or businesses may be looking to rent their homes or property to earn additional income. But it's critical for you and your guest's safety and security that it's done properly. Before listing your short-term rental on one of the many popular sites, make sure to understand the rules, regulations and licensing requirements before inviting guests to your property.
Camping in the Village of Ashwaubenon
Ashwaubenon residents may be looking to rent space at their property for parking RVs for camping to earn additional income. RV and trailer parking for camping is not permitted in the Village of Ashwaubenon and will be strictly enforced.
Mobile Food Establishments
Mobile food establishments (food trucks) are regulated in Ashwaubenon under the Municipal Code. A license issued by the Village of Ashwaubenon is required to operate a mobile food establishment in the village. Mobile Food Establishment means a restaurant or retail food establishment where food is served or sold from a motorized or non-motorized vehicle, trailer, cart, or other portable structure which periodically or continuously changes location and requires a service base to accommodate the unit for servicing, cleaning, inspection and maintenance or except as specified in the Wisconsin Food Code.
Soliciting & Direct Sellers
Soliciting and engaging in direct sales is regulated in Ashwaubenon under the Municipal Code. A permit issued by the Village of Ashwaubenon is required to solicit or directly sell in the village. Complimentary products and promotions shall be treated the same as direct sales.
Sign Regulations & Requirements
Signs may be erected, placed, established, painted, created, or maintained only in conformance with the Village of Ashwaubenon Municipal Code. On-premise signage is regulated in every zoning district. Off-premise signage is prohibited throughout the Village with few exceptions and will be strictly enforced.
NFL Supplier Diversity Program
The Supplier Diversity Program is an opportunity for local, minority, woman, person with disabilities, LGBTQ+ and veteran-owned businesses to gain exposure to sub-contracting opportunities related to the Draft (April 2025) and provide networking and capacity building for all accepted businesses.
Businesses selected for the program will be profiled in a directory for the Draft, which NFL primary contractors and event producers use to identify and select local suppliers to fulfill their sub-contracting needs. Becoming a member of the Supplier Diversity Program is a competitive process, and acceptance within the program does not guarantee contracts and/or RFP invites. Read More.
Get Involved
Receive updates from Discover Green Bay and the Green Bay Packers on getting involved in the 2025 NFL Draft. Read More.